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In the current scenario and in that of the coming years, the internationalization of manufacturing companies represents a crucial factor, certainly one of the main growth factors.

The history of Salvadè S.r.l., like that of many small and medium-sized Italian companies, proves it. Before internationalization, the Como area represented the main outlet market for the company, in which most of the turnover accrued.

Fundamental for the company to have begun to intercept foreign demand in order to have a broader reference market  (the one in which 80/85% of turnover is made today). But what does winning in the global market mean for a company? Marco Salvadè, President of the company, tells it to Piero Muscari’s microphone (www.pieromuscari.it).