In a world dominated by information, even for B2B companies, communicating effectively via the web, especially through social media, is now an asset in strategic planning. We can and must tell each other in the best possible way, choosing the most suitable tools and methods, without ever forgetting the golden rule of marketing. Which? Marco Salvadè, President of Salvadè Srl, reminds us of it in a enjoyable exchange with his cousin Massimo Salvadè, Sales Manager of the company. Moreover, whatever the nuances and visions of each one may be, we must never forget that the goal is common!