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Small and medium-sized Italian family-run businesses are the basis of our economy, representing the spearhead of Made in Italy. The values of history and family tradition, which are consolidated over the generations, determine their success. A success also linked to an extraordinary mix of corporate imprinting and innovation. But what makes all this possible? Is there an Italian way of interpreting this constant and certainly not obvious dialectic? What variables are at play in the transition from one generation to another? What does it mean for Marco Salvadé, President of Salvadè S.r.l. , play this role of great responsibility in the company created by your father and uncle? The video explains it to us, beyond any interpretation.